How Much Revenue Are Ad Blockers Hiding From Your Analytics?
Ad blockers hide 30-40% of visitors on tech sites. Your RPV is wrong, your attribution is broken, and your marketing decisions suffer. Here is the fix.
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Analytics deep dives, revenue attribution guides, and growth strategies for SaaS founders who measure what matters.
Ad blockers hide 30-40% of visitors on tech sites. Your RPV is wrong, your attribution is broken, and your marketing decisions suffer. Here is the fix.
Pageviews and bounce rate are vanity metrics for SaaS. Here are the 7 metrics that connect traffic to revenue — and how to track each one.
RPV benchmarks for SaaS, e-commerce, courses, and open source. See how your Revenue Per Visitor compares and learn a framework to evaluate your own.
Three bootstrapped SaaS founders used revenue attribution to find hidden growth channels. See how they doubled down on what works and cut what doesn't.
Course creators need to know which content drives sales. Learn how revenue attribution, LemonSqueezy integration, and referrer tracking optimize income.
UTM parameters connect marketing campaigns to SaaS revenue. Learn naming conventions, common mistakes, and how to track UTMs through to Stripe payments.
Bootstrapped founders waste time on vanity metrics. Focus on 5 revenue metrics: RPV, conversion rate by source, MRR by channel, CAC, and payback period.
Anonymous analytics hides your best customers. Learn how the identify() API reveals who converts, enabling SaaS onboarding and sales outreach.
Most funnels track pageviews but ignore revenue. Learn how to build revenue-connected funnels with Sankey visualization, custom events, and comparison.
Paddle shows revenue totals but not traffic sources. Learn how to connect Paddle payments to visitor data and see which channels drive real sales.
Stripe shows what you earned but not where buyers came from. Learn how to connect Stripe revenue to traffic sources and see which channels drive sales.
Compare self-hosted and cloud analytics on cost, privacy, control, and migration effort. Find which approach fits your business with honest trade-offs.
We surveyed 200+ SaaS founders on how they track revenue attribution. Most can't answer which channel drives the most revenue. Here's the data.
We tested 10 analytics scripts on the same page for size, network requests, and LCP impact. See how GA4, Plausible, Fathom, DataSaaS, and others compare.
We analyzed traffic sources by revenue per visitor, not just volume. See which channels actually produce paying customers and how to measure yours.
Indie hackers need analytics that connect traffic to revenue. Learn which metrics matter, set up revenue tracking in 5 minutes, and avoid common mistakes.
Compare the top self-hosted analytics platforms for 2026. Privacy, revenue tracking, ease of setup, and real costs — no marketing fluff.
Cut through the GDPR confusion. What analytics tools actually need to comply, consent vs cookieless, self-hosting for EU data residency.
Compare the top Google Analytics alternatives for 2026. Privacy-focused, revenue-aware, and developer-friendly options ranked with honest pros and cons.
Looking beyond Plausible? Compare 7 privacy-focused analytics alternatives with honest pros, cons, pricing, and feature breakdowns.
Step-by-step guide to migrating from Plausible Analytics to DataSaaS without losing historical data. Export, import, and run side-by-side.
Learn how cookieless analytics works under the hood, why it makes consent banners unnecessary, and which tools do it best in 2026.
Pageviews are vanity metrics. Revenue Per Visitor tells you which channels actually make money. Learn how to track RPV and why it changes everything.
Step-by-step guide to adding privacy-friendly analytics to Next.js App Router and Pages Router. Track pageviews, SPAs, custom events, and revenue.
Connect LemonSqueezy to your analytics and see which marketing channels drive actual purchases. Step-by-step setup guide with revenue attribution.
Connect Polar to DataSaaS and see which traffic sources drive open source sponsorships. Revenue attribution for OSS maintainers.
GA4 revenue tracking is complex, unreliable, and requires developer time. Here's why it breaks and what SaaS founders actually use instead.
Stop guessing which marketing efforts work. Learn how to connect website traffic to actual revenue and measure Revenue Per Visitor by channel.