Analytics14 min read
How Much Revenue Are Ad Blockers Hiding From Your Analytics?
Ad blockers hide 30-40% of visitors on tech sites. Your RPV is wrong, your attribution is broken, and your marketing decisions suffer. Here is the fix.
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Analytics
21 articles on analytics.
Analytics
Analytics12 min read
The SaaS Metrics That Actually Matter (Revenue > Pageviews)
Pageviews and bounce rate are vanity metrics for SaaS. Here are the 7 metrics that connect traffic to revenue, and how to track each one.
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Analytics12 min read
Revenue Per Visitor Benchmarks by Industry (2026)
RPV benchmarks for SaaS, e-commerce, courses, and open source. See how your Revenue Per Visitor compares and learn a framework to evaluate your own.
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Analytics12 min read
Analytics for Course Creators: Track Which Content Drives Sales
Course creators need to know which content drives sales. Learn how revenue attribution, LemonSqueezy integration, and referrer tracking optimize income.
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Visitor Identification13 min read
Visitor Identification: Know Your Best Users by Name
Anonymous analytics hides your best customers. Learn how the identify() API reveals who converts, enabling SaaS onboarding and sales outreach.
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Funnels15 min read
How to Set Up Conversion Funnels That Actually Show Revenue Impact
Most funnels track pageviews but ignore revenue. Learn how to build revenue-connected funnels with Sankey visualization, custom events, and comparison.
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Paddle13 min read
Paddle Analytics: Track Revenue by Marketing Channel
Paddle shows revenue totals but not traffic sources. Learn how to connect Paddle payments to visitor data and see which channels drive real sales.
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Stripe14 min read
Stripe Revenue Analytics: See Which Traffic Drives Sales
Stripe shows what you earned but not where buyers came from. Learn how to connect Stripe revenue to traffic sources and see which channels drive sales.
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Self-Hosted20 min read
Self-Hosted vs Cloud Analytics: The 2026 Decision Guide (+9 Tools Compared)
Honest trade-offs between self-hosted and cloud analytics. TCO at 100K, 1M, and 10M events, a 5 question decision framework, and the 9 top self-hosted tools ranked.
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Analytics22 min read
State of Revenue Analytics 2026: What Founders Track (and Don't)
We surveyed 214 SaaS founders on how they track revenue attribution. Most cannot answer which channel drives the most revenue. Here is the data.
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Analytics12 min read
Analytics Script Benchmark 2026: We Tested 10 Tools for Speed
We tested 10 analytics scripts on the same page for size, network requests, and LCP impact. See how GA4, Plausible, Fathom, DataSaaS, and others compare.
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Analytics12 min read
Which Traffic Source Converts Best? A Data-Driven Analysis
We analyzed traffic sources by revenue per visitor, not just volume. See which channels actually produce paying customers and how to measure yours.
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Analytics11 min read
Analytics for Indie Hackers: Track What Makes You Money
Indie hackers need analytics that connect traffic to revenue. Learn which metrics matter, set up revenue tracking in 5 minutes, and avoid common mistakes.
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GDPR14 min read
GDPR Compliant Analytics: What You Actually Need in 2026
Cut through the GDPR confusion. What analytics tools actually need to comply, consent vs cookieless, self-hosting for EU data residency.
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Analytics24 min read
Best Google Analytics Alternatives in 2026 (Plausible, Fathom, Matomo & More)
An honest, opinionated comparison of the best Google Analytics alternatives in 2026. Covers Plausible, Fathom, Matomo, Simple Analytics, Umami, GoatCounter, and DataSaaS with pricing, features, and trade-offs.
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Plausible9 min read
Migrate from Plausible to DataSaaS: Zero Data Loss
Step-by-step guide to migrating from Plausible Analytics to DataSaaS without losing historical data. Export, import, and run side-by-side.
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Analytics12 min read
Cookieless Analytics: How It Works and Why You Need It
Learn how cookieless analytics works under the hood, why it makes consent banners unnecessary, and which tools do it best in 2026.
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Bootstrapped22 min read
How Bootstrapped Founders Grow Revenue with Analytics (3 Case Studies)
Three bootstrapped founders stopped guessing and doubled revenue by tracking the five metrics that actually matter. The framework, the case studies, and the habits.
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Analytics15 min read
Revenue Per Visitor (RPV): A Complete Guide for 2026
Revenue Per Visitor turns traffic into decisions. Learn the RPV formula, how to track it, channel benchmarks, and the pitfalls founders miss.
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Analytics10 min read
How to Add Analytics to Your Next.js App (Without GA4)
Step-by-step guide to adding privacy-friendly analytics to Next.js App Router and Pages Router. Track pageviews, SPAs, custom events, and revenue.
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Analytics5 min read
How to Track Which Marketing Channel Drives Revenue
Stop guessing which marketing efforts work. Learn how to connect website traffic to actual revenue and measure Revenue Per Visitor by channel.
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