Feature
See Where Visitors Drop Off
You are driving traffic, but conversions are not keeping up. DataSaaS funnels show exactly which step loses visitors so you can fix the leaks and turn more clicks into customers.
Start free trialDataSaaS Sankey funnel visualization showing visitor flow across 8 steps from landing page to purchase with drop-off percentages at each stage
Sankey Visualization of Visitor Flow
DataSaaS renders your funnel as an interactive Sankey diagram that shows how visitors flow between steps and where they exit. Unlike simple bar charts, a Sankey visualization reveals exactly which paths visitors take, which steps they skip, and where the biggest leaks are. Hover over any flow to see the exact count and percentage.
- Interactive Sankey diagram shows volume flowing between each funnel step
- Drop-off branches show exactly where visitors exit and how many leave at each step
- Hover tooltips display absolute counts and percentage of total visitors
- Export the visualization as a PNG or SVG for presentations and reports
Up to 8 Steps per Funnel
Build funnels with up to eight sequential steps to model complex conversion journeys. Whether you need a simple two-step landing-to-signup funnel or an eight-step onboarding flow, DataSaaS handles it. Reorder steps by dragging, and the funnel recalculates instantly.
- Define between 2 and 8 steps per funnel to match your actual user journey
- Drag and reorder steps to test different funnel sequences without recreating
- Each step shows its individual conversion rate plus the cumulative rate from step one
- Save unlimited funnels per website to track different journeys simultaneously
Custom Events as Funnel Steps
Go beyond pageviews. Use any custom event tracked with datasaas.track() as a funnel step. Track button clicks, form submissions, video plays, or any interaction that matters to your conversion flow. Mix pageview steps and custom event steps in the same funnel.
- Use datasaas.track() events alongside pageview events in the same funnel
- Track micro-conversions like button clicks, scroll depth, or form field focus
- Filter funnel steps by event properties for granular analysis
- Combine page URL steps with custom interaction events for full journey visibility
Funnel Comparison Over Time
Compare your funnel performance across different date ranges to measure the impact of changes. Did that new checkout design improve step-three conversion? Overlay two time periods side by side and see exactly how each step changed. Track conversion trends weekly or monthly to spot gradual improvements or regressions.
- Compare any two date ranges side by side to measure the impact of changes
- Percentage-point change shown for every step so improvements are immediately visible
- Weekly and monthly trend lines for each step's conversion rate
- Filter comparisons by traffic source to see if changes affect all channels equally
Frequently asked questions
How many funnels can I create?
There is no limit on the number of funnels you can create. Build as many as you need to track different conversion journeys across your site, from signup flows to checkout processes to onboarding sequences.
Can I use custom events as funnel steps?
Yes. Any event tracked with datasaas.track() can be used as a funnel step. This lets you track button clicks, form submissions, video plays, and other interactions alongside standard pageview steps in the same funnel.
Does funnel analysis work with cookieless tracking?
Funnels work in both standard and cookieless mode. In standard mode, funnels can span multiple sessions and days. In cookieless mode, funnels are accurate within a single day since visitor hashes reset at midnight UTC.
Can I filter funnels by traffic source or country?
Yes. You can filter any funnel by traffic source, country, device type, browser, or UTM parameters. This helps you understand whether conversion rates differ across channels and optimize each one independently.
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