Dashboard Guide
Your DataSaaS dashboard gives you a complete view of your website traffic, engagement, and revenue — all in one place. Here's what every section does.
Overview dashboard
The overview page (/dashboard) shows all your tracked websites in a grid. Each card displays the domain name and a sparkline chart showing recent visitor trends and goal completions.
Dashboard overview — website cards with sparklines
Visitor chart & metrics
The visitor chart sits at the top of your site dashboard. It shows an animated area chart with traffic over time.
Visitor area chart with metrics bar
Metrics bar
Five key metrics display above the chart with period-over-period percentage changes:
| Metric | Description |
|---|---|
| Visitors | Unique visitors in the selected period |
| Pageviews | Total page views |
| Bounce Rate | Percentage of single-page sessions |
| Avg Duration | Average session length (mm:ss) |
| Conversion Rate | Percentage of visitors completing a KPI goal |
Traffic sources
The Sources card breaks down where your traffic comes from. It has 7 tabs:
| Tab | Shows |
|---|---|
| Channel | Aggregated channels (Direct, Organic, Social, Referral, Email, Paid) |
| Referrer | Specific referring domains (with favicons) |
| Source | UTM source values |
| Medium | UTM medium values |
| Campaign | UTM campaign names |
| Keyword | UTM term / search keywords |
| Content | UTM content values |
Each tab shows horizontal bars sized proportionally to traffic volume, with visitor counts and percentages. Click any row to filter your entire dashboard by that source.
Sources card with referrer tab showing bar list
Pages
The Pages card shows which content your visitors are viewing:
| Tab | Shows |
|---|---|
| Page | Most visited pages (by pathname) |
| Entry Page | First page visitors land on |
| Exit Links | Outbound links visitors click |
Locations
The Locations card shows where your visitors are geographically with country flags:
| Tab | Shows |
|---|---|
| Country | Visitor countries with flag icons |
| Region | States / provinces |
| City | Specific cities |
Geolocation is resolved from the visitor's IP address during event ingestion. No PII is stored — the IP is discarded after resolution.
Technology
| Tab | Shows |
|---|---|
| Browser | Chrome, Firefox, Safari, Edge, etc. (with icons) |
| OS | Windows, macOS, iOS, Android, Linux |
| Device Type | Desktop, Mobile, Tablet |
Engagement & goals
The Engagement card tracks goal completions and conversion metrics. See Track Custom Goals for setup instructions.
- Search — Filter goals by name
- KPI star — Mark a goal as KPI to show it in the metrics bar
- Add Goal — Create new goals directly
Realtime map
Click the globe icon in the dashboard toolbar to toggle the realtime view.
Realtime map showing live visitor pins on globe
- World map — Globe visualization with pins showing visitor locations
- Visitor cards — Country flag, city, device, current page, session timer
- Event feed — Live stream of pageviews and goal completions, updating every 10 seconds
Date ranges & granularity
| Preset | Period | Default Granularity |
|---|---|---|
| Today | Current day | Hour |
| Yesterday | Previous day | Hour |
| 24h | Last 24 hours | Hour |
| 7d | Last 7 days | Day |
| 30d | Last 30 days | Day |
| 12m | Last 12 months | Month |
| YTD | Year to date | Month |
| All | All time | Month |
Granularity options are dynamically restricted based on the selected range. All date ranges are calculated in your website's configured timezone.