Tracking Parameters (UTMs)
UTM parameters let you track exactly which campaigns, sources, and mediums drive traffic to your site. DataSaaS captures all standard UTM parameters automatically — no extra configuration needed.
Supported parameters
| Parameter | Description | Example |
|---|---|---|
| utm_source | The platform or site sending traffic | google, twitter, newsletter |
| utm_medium | The marketing medium | cpc, email, social |
| utm_campaign | The specific campaign name | spring_sale, launch_2024 |
| utm_term | The paid search keyword | analytics+tool |
| utm_content | The ad variation or link identifier | header_cta, sidebar_banner |
Example URL
url
https://yourdomain.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring_saleViewing UTM data
UTM data appears in the Sources card on your dashboard:
| Tab | Shows |
|---|---|
| Source | Groups traffic by utm_source |
| Medium | Groups traffic by utm_medium |
| Campaign | Groups traffic by utm_campaign |
| Keyword | Groups traffic by utm_term |
| Content | Groups traffic by utm_content |
Click any row to filter your entire dashboard by that UTM value.
Ad click IDs
DataSaaS also automatically captures advertising click IDs from major platforms. No setup required.
| Platform | Parameter |
|---|---|
| Google Ads | gclid |
| Facebook / Meta Ads | fbclid |
| Microsoft Ads | msclkid |
| TikTok Ads | ttclid |
| Twitter / X Ads | twclid |
| LinkedIn Ads | li_fat_id |
| Google App Campaigns | gbraid / wbraid |
Info
Click IDs are extracted from the URL on first pageview and stored as JSON metadata with the event. They appear in the Sources card under the Channel tab as paid traffic.