Filter Your Data
Filters let you drill down into specific segments of your analytics data. Apply one or multiple filters to see exactly the traffic you care about.
How to add a filter
- Click the filter icon in the dashboard toolbar
- Select a dimension (e.g., Country, Browser, UTM Source)
- Choose an operator (is, is not, contains, not contains)
- Enter or select a value
- Click Apply
Filter dimensions
| Category | Dimensions |
|---|---|
| Source | Referrer, UTM Source, UTM Medium, UTM Campaign |
| Location | Country, Region, City |
| URL | Page (pathname) |
| System | Browser, OS, Device Type |
| Engagement | Goal (by goal name) |
Filter operators
| Operator | Description |
|---|---|
| is | Exact match |
| is not | Exclude exact match |
| contains | Substring match (e.g., "blog" matches "/blog/post-1") |
| not contains | Exclude substring matches |
Working with filters
- Multiple filters — Add as many filters as you need. They combine with AND logic.
- Filter bar — Active filters appear as pills below the toolbar. Click the × to remove any filter.
- Click-to-filter — Click any row in the Sources, Pages, Locations, or Technology cards to instantly filter by that value.
- URL persistence — Filters are stored in the URL as query parameters. Share the URL to share a filtered view.
- Range-independent — Filters persist when you change the date range or granularity.